Panel discussion on social networking.
Joanna Shields, President of Bebo has been discussing Bebo's soap opera Kate Modern.
Patrick Walker from Google / YouTube discussed the integration of the two companies. They will be having in-video adverts, not pre or post roll but a flash overlay at the bottom of the screen for 10 seconds, like you get on TV saying 'coming next'.
On the Panorama show last week about violent content online, Patrick says that they rely on users flagging videos as inappropriate. There is also a problem of different culture feelings about what is inappropriate.
Jonathan Smith, from TT Games, demonstrated the Lego Star Wars game.
Anthony Lilley from Magic Lantern Production says that traditional media can't be in denial about interactivity and new media, there is no option any more. He suggests not trying to restrict users into options because they will find new ways. On the "press the red button now" ethos, he feels it's TV starting to grasp interactivity. We're moving beyond just putting clips of shows to increase traffic to official websites. Its reductionalist to assume that because people are telling stories using technology that it will hurt Steven Spielberg's budget or income.
It's interesting to compare the audiences from today and yesterday. Today I am the only person with any technology visable whereas yesterday every second person had a laptop out using the free wifi.
James Shields demonstrated using a computer game without keys or mouse, just using just a device on his head and calm thoughts!